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DALLAS-The Mexico Ministry of Tourism is preparing to launch a mandatory review of its estimated $10 million advertising account. The business is currently handled by Noble/D’Arcy Masius Benton & Bowles in Mexico City.
Carlos Hernandez, director of promotions for the ministry, is expected to formally launch the review in October, though undisclosed shops in Texas and California are already gearing up for the pitch. Hernandez could not be reached at press time.
A timetable has not been established for the process, but sources expect a request for bids to be issued next month, with a decision reached in December.
Noble/DMB&B was initially awarded the account in 1995 and successfully repitched the contract, which now runs for two years.
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