Texas Enters Tobacco Ad Fight

WASHINGTON, D.C.-As Texas moved toward a $15.3 billion settlement with Big Tobacco last week, earmarking funds for what could be the largest anti-smoking initiative to date, the State of Florida identified finalists for its $70 million anti-tobacco account-also paid for via legal settlement.
Texas will likely put at least $200 million aside for marketing, education and enforcement efforts, sources said. The details were still being worked out at press time.
Thirty-six more states are in negotiations with cigarette companies, which have paid out large sums in return for some concessions, including limited immunity from lawsuits.