State bank Texas Capital has moved its advertising account from Levenson & Hill to a division of The Richards Group primarily known for its corporate logo designs.
The move could signal an expansion into full-service advertising for RBMM, the Richards spinoff formed in 1979.
"We've always been a really strong creative resources company, but RBMM has not been one you would think of as going out and doing national broadcast television," said managing principal Dick Mitchell. "I think it's an extraordinary opportunity for us as a firm."
The account was reassigned without a review, following project work completed by the Richards unit. Levenson in Dallas retains advertising duties for Texas Capital's independently operated Internet entity, BankDirect.
Dallas-based RBMM, which had billings of about $10 million last year, will initially do branding and positioning work for the client. Print and broadcast advertising will follow. Annual billings for the account were not disclosed.
RBMM's financial client experience includes project work for Prudential Securities and First USA.
Simultaneously, Richards/Gravelle, a public relations division of The Richards Group, was selected to handle that discipline for Texas Capital.
Texas Capital, established in Dallas in December 1998, has rapidly grown to become one of the largest area bankers. The financial institution has seven branches statewide and $488 million in assets.
The bank is led by several well-known business individuals, including former EDS chief financial officer Jody Grant. K