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DALLAS J.B. Herrmann and Beef and Pie Productions teamed up to produce two television spots for Cox Newspapers that promote the Web sites of eight publications.
In one ad, a dog that is sent to fetch the paper grabs it and continues running down the street. A voiceover then says, “Good thing we’re online too. The Waco Tribune-Herald. Pick it up and click it up today.” The commercial closes with a super of the newspaper’s logo and Web address and can be customized with the names of different Cox publications.
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