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DALLAS Go RVing Coalition, a national association promoting the recreational vehicle industry, breaks a $66 million campaign on tonight’s opening telecast of the Winter Olympics with a TV spot created by The Richards Group, the group said.
New television spots continue to use actor Tom Selleck for voiceovers and introduce “What will you discover? Go RVing” as a tagline, the association said. The campaign includes five TV spots, eight print ads and seven new online spots.
The
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