Arnold has been tapped by Toshiba to craft an online advertising campaign for the Toshiba/NSTA ExploraVision awards program, one of the world's largest K-12 student science competitions.
The Havas-owned agency's interactive division will handle the creative aspects of the online ExploraVision campaign, which will run through month's end. ArnoldMC, a unit of Havas' Media Planning Group, is slated to assist with buying and planning efforts.
"We're looking forward to this campaign as a way to continue our own efforts to support the community and promote the future of technology," said David Song, vp and associate media director at ArnoldMC.
ExploraVision is a program that encourages students to use their imagination, along with the tools of science, to create a vision of an innovative technology that could be used 20 years from now. It is funded by the Toshiba Corp., the Toshiba America Group Cos. and the Toshiba America Foundation and administered by the National Science Teacher's Association.