testing, testing

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

It was only a matter of time before paid media became a battleground for those supporting and opposing the Massachusetts Comprehensive Assessment System (MCAS) tests.

The Massachusetts Teachers Association and Businesses for Better Schools are airing separate campaigns that make opposite points about the MCAS tests.

Ken Swope & Associates in Marblehead, Mass., created a TV spot on behalf of the MTA showing a classroom full of kids taking a standardized test. A voiceover says: “Learning used to be about a lot of things: creativity, discovery, dreams.



AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in