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Gerard Broussard was appointed senior vice president of the new Advanced Analytics Group at data-analysis and media-software company Interactive Market Systems. The new business unit will work with clients on a consultative basis, performing customized research, modeling, and consumer targeting and intelligence projects. The Advanced Analytics Group will also help IMS develop new products in a variety of areas, including the Internet and other new media, and in cross-media analysis and media tools that can measure the return on investment and response modeling of advertising dollars.
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