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CHICAGO–BBDO Minneapolis introduces Dinty Moore stew to a younger audience by injecting irreverent humor into a new campaign for the Hormel brand.
The 67-year-old brand has been backed by minimal advertising over the past two years, said Mary Van Note, the agency’s director of strategy. But younger consumers who don’t cook often are looking for well-balanced meals that can be prepared quickly, she said.
“Consumers care about balanced meals. They’ve evolved back to the basics” Van Note said.
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