TEST:Ax to Fall at D'Arcy

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NEW YORK — D’Arcy Masius Benton & Bowles is sharpening the ax to slice its New York staff of 400 down by about half, sources said last week.

The cuts are expected to begin this week as part of Publicis Groupe chairman and CEO Maurice Levy’s plans to get the operation in shape before Jan 1. The remaining clients and staffers will be moved to other Publicis-owned shops. Decisions on the transition of D’Arcy’s clients, such as Procter & Gamble, Pfizer and Heineken, are slated to be made by Nov.

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