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DoubleTree Hotels just learned the hard way what kind of brand-bruising two angry men with PowerPoint can inflict.
It started in November when Tom Farmer and Shane Atchison, Web consultants from Seattle, were turned away from an overbooked DoubleTree Club in Houston at 2 a.m., even though they had a reservation. Unwilling to let it slide, they created a sweeping, tragicomic PowerPoint presentation documenting the incident and e-mailed it to the hotel and a few friends.
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