Terror in the Aisles

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Though much of the world may be weighed down by more pressing thoughts, Greg Scott and Miriam Fisch of Illinois are focusing on the fact that movies are starting late because of ads. They’re having attorney Mark Feinberg file separate class-action lawsuits against Tivoli Enterprises and Loews Cineplex Entertainment, respectively, that charge that showing ads before films is tantamount to fraud. Scott is asking the court to stop the practice of delaying films “in order to deluge captive audiences with unannounced and unwanted advertisements, a practice commonly referred to as Ocommercial creep.’

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in