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Terra Lycos today unveiled a networkwide redesign that eliminates most small ad units on individual pages. The changes on the Web portal are more than cosmetic, as they reduce overall ad inventory across the network by a third.
Rich Gotham, vp of U.S. sales at the Waltham, Mass.-based company, said getting rid of smaller ad units will allow single advertisers to dominate pages with ads in larger formats. “We wanted to get away from the Nascar approach,” he said.
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