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LOS ANGELES The new non-television campaign for Pepsi One orchestrated by Omnicom Group’s TBWA\Chiat\Day is the latest in a series of projects critically reliant upon the agency’s marketing arm, Tequila, which is steadily beefing up its staff to meet future demands, according to the unit’s president.
“Tequila is en fuego, you might say,” said Kristi VandenBosch, who works at the agency’s Playa del Rey, Calif., office. “The partnership [between TBWA\C\D and Tequila] is the integrated model done right.
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