Fallon McElligott's first TV spots for the United States Tennis Association start innocently with the question, "Can anything beat the excitement of U.S. Open tennis?" But what unfolds is a theater of the absurd.
The spots show other sports, such as figure skating and basketball, being played on a
tennis court and the chaos that results: A figure skater lands on her backside and basketball players trip over the net. In another spot, a stunt motorcyclist completes a jump only to get blasted by a firehose.
The images comically demonstrate that other sports aren't as exciting as tennis, especially when played on a tennis court.
The New York shop's commercials are backed by print ads and bus wraps. Spending on the campaign, which broke last week, is estimated at $2 million.