THE TENNIS CHANNEL, SANTA MONICA, CALIF. | Adweek
Advertisement

THE TENNIS CHANNEL, SANTA MONICA, CALIF.

Advertisement

The Tennis Channel recently held a "Battle of the Sexes" viewing party in Santa Monica, Calif., to celebrate the 30th anniversary of the match between Billie Jean King and Bobby Riggs. The network telecast the match in its entirety for the first time in 30 years, followed by the 90-minute Billie Jean vs. Bobby: A Special Edition of Center Court with Chris Myers featuring King in-studio and footage of Riggs. Shown here are Steve Bellamy, president and founder of The Tennis Channel; Pam Shriver, TV commentator and 22-time Grand Slam tennis champion; her husband, actor George Lazenby; and Bruce Rider, evp of programming and marketing and executive producer of The Tennis Channel.