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Shop hires Mald as chief creative to craft single ‘point of view’
Ten United, an agency built by acquisition, has enlisted Lance Mald as chief creative officer in an effort to put a more consistent stamp on its product.
Mald, 48, was formerly chief creative officer and CEO of Earle Palmer Brown in New York, where he worked from 2000-02. That shop was sold to Havas’ Arnold last year. Before that he was ecd at Campbell-Ewald’s Los Angeles office.
He takes over a post left vacant when ecd Steve Fechtor left the Columbus, Ohio-based unit of Ten Worldwide in September.
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