CHICAGO Independent agency Ten United said it has added a pair of assignments covering four new brands with combined billings that exceed $25 million.
The Columbus, Ohio-based shop picks up two brands from WhiteWave Foods: International Delight coffee creamers and Land O' Lakes Half & Half.
Trevor Bynum, director of brands at the Broomfield, Colo.-based client, said he was impressed by Ten United's "outstanding team of talented people. I believe they will help take our brands to the next level."
International Delight's last known agency was Omnicom Group's DDB in Dallas.
Separately, Innovative Brands has hired the shop to create advertising and other marketing materials for its Pert Plus and Sure products. Innovative acquires and repositions consumer brands that don't fit the strategic direction of larger companies. The Phoenix-based client acquired Pert and Sure from Procter & Gamble last year.
"Each of these brands possess very rich histories," said Ten United CEO Bill Binstock. "We're excited to help grow these brands in the marketplace."