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DALLAS Interpublic Group’s Temerlin McClain uses the sound of revving engines in television spots to illustrate the power of Adams Golf’s Redline titanium woods, the client’s newest line of drivers and fairway clubs.
One 30-second spot features Champions Tour golfer Tom Watson swinging a Redline titanium driver. The revving sound that complements each swing and the special effects that give the club’s movement more intensity are designed to emphasize the engineering of the equipment. The line offers maximum distance, accuracy and forgiveness, client vice president of marketing Cindy Herington said in a statement.
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