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Park Place En-tertainment, which owns and/or manages 28 gaming properties worldwide under the Bally’s, Caesars, Flamingo and Hilton banners, has narrowed a quiet agency review to three shops.
Sources said the agencies in contention for the Las Vegas-based client’s account are Temerlin McClain, Irving, Texas; Grey Advertising, Los Angeles; and Dailey & Associates, West Hollywood, Calif.
Representatives at those agencies declined to comment.
Grey currently handles advertising for Caesars, which was acquired by Park Place in December for $3 billion.
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