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DALLAS Bates Southwest Advertising & Public Relations has picked up the media business and other advertising duties for the $3 million account of Popeyes Chicken & Biscuits’ Houston region, the shop said.
The Houston office won the business managed by Popeyes’ corporate office and the Houston franchise board in a strategic review that included incumbent Temerlin McClain of Irving, Texas, and two undisclosed agencies, Bates said.
Search firm Agency I.D. of Atlanta managed the review for Popeyes, also of Atlanta.
Bates
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