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DALLAS Interpublic Group’s Temerlin McClain’s new advertising campaign for Adams Golf breaks today during the MasterCard Classic in Mexico City.
The four television spots by the Irving, Texas, shop promote the local client’s new Ovation fairway woods and feature various Champion Tour Pros, PGA players and amateur golfers.
Targeting golfers with mid- to high-scoring handicaps, the campaign touts Ovation as the “club of choice for golfers because of its easy-to-hit design and innovative performance features.”
“Course-Wide Ovation” opens with a golfer approaching his shot.
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