Temerlin Ends an Airline's TV Layover

DALLAS American Airlines is preparing to break television ads aimed specifically at business travelers after a nearly three-year hiatus.

Temerlin McClain’s three 30-second television spots, which break tomorrow on local channels in Chicago, Los Angeles and New York, feature customers giving quick comments about the things they want in an airline and find in American.

One spot focuses on the destinations available to people who redeem frequent-flier miles. A group of travelers, their words strung together, say, “It’s one thing to get all these miles, but where are they getting me?” As onscreen copy reads, “850 Aadvantage Award destinations worldwide,” a voiceover says, “Next time you fly, get a lot more airline on American Airlines.”