Temerlin Breaks New Series of Subaru Spots

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DALLAS Temerlin McClain draws comparisons between cycling legend Lance Armstrong and Subaru of America’s vehicles in new work breaking Monday.

Client director of advertising Karen Allen, who declined to detail spending on the national campaign, said, “It’s the largest media investment in Subaru history.” Four spots break Monday, a fifth will be released early this summer and another will appear in the fall, she said.

The Cherry Hill, N.J.-based company has been steadily increasing its advertising budget over the years, spending $136 million on media last year, according to CMR.

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