Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
NEW YORK Similar to CBS’ Television city in Las Vegas, Telemundo is using its new research facility in City Walk at Universal Studios Hollywood to get visitor input on its programming on a regular basis. It’s also amassing an online database of those users, which it can tap for opinions on story arcs and character strengths and flaws. So far, that feedback has helped save at least one series from cancellation.
Viewer input gleaned from the research facility earlier this year helped turn around the fortunes of the Telemundo original novela Dame Chocolate, which launched to low ratings in March, but picked up after the network polled visitors at its research center and made some adjustments.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in