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Telecorp Trims List Of Shops To Handle Commercial Launch

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TeleCorp is talking with agencies throughout the country about handling both media and creative development for its first advertising and branding effort. The budget on the account is $8-10 million.
The Arlington, Va.-based client originally contacted 25-30 agencies and has narrowed the search to between five and seven shops in the New York area, New England, the Southeast, Southwest and Midwest, according to Peter Belman, director of brand management at TeleCorp and formerly with Sprint Spectrum.
The winning shop, expected to be chosen next month, will be responsible for launching the telecommunications company's commercial operations in late 1998, developing its brand image from its logo to television, print and radio campaigns.
--Sloane Lucas