Telco, MSOs Battle Over Cable Ads

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

NEW YORK Verizon Communications has taken aim at its cable competition, claiming three major system operators have refused to carry its advertisements that criticize the rising costs of cable service.

Verizon said Comcast, Cablevision and Time Warner Cable have rejected its ads in their respective New Jersey markets in a bid to keep consumers in the dark about their ability to choose an alternative pay-TV provider.

“These cable companies use their operations to present only one side of the issue because they don’t want consumers to know there could be a choice for cable TV in this state,” said Dennis Bone, president of Verizon’s New Jersey operations.



AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in