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Gadzooks is preparing to launch a review, sources said.
The Carrollton, Texas-based specialty retailer of casual clothes and accessories for teenagers declined to comment.
Sources said Gadzooks has be-gun calling regional agencies to request creative samples. The assignment is expected to involve rebranding the merchant, which positions itself as a fun, high-energy store that caters to 14- to 18-year-old consumers seeking brand-name merchandise.
Gadzooks, which handles advertising in-house, spent $1.3 million on ads in its fiscal-year 2001, per company documents.
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