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By Angela Dawson
LOS ANGELES–Callaway Golf, which recently tapped Dailey & Associates here to develop an ad campaign for its Biggest Bertha club, may soon launch a search for its first lead agency.
Ely Callaway, the 78-year-old founder and chairman of the Carlsbad, Calif.-based club
manufacturer, said he is pleased with Dailey’s new campaign featuring golf pro John Daly, but added that the company may want to establish a more formal agency relationship.
‘We’re considering it very carefully,’ Callaway said.
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