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Fitzgerald Quickly Lands Branding for Fish-Finding Electronics
ATLANTA–Fitzgerald & Co. has a high-tech fish story to tell.
The Atlanta shop last week became agency of record for Techsonic Industries, a maker of electronic fish-finders. Though most anglers are known for their patience, client officials chose a shop for their $3-5 million account in two weeks.
“This is one very focused, organized and directed company,” said Lisa Galanti, agency executive vice president and managing director. “Some prospective clients could take some lessons from these guys.”
“We wanted to make a decision quickly, so once we set up a short list with our priorities, we made a move,” said client brand manager Kimberly Meade.
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