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Techsonic Industries, manufacturer of marine electronics, fish finders and GPS products, has moved its marketing business to McRae Communications.
The Fayetteville, Ga., shop acquired the account in what agency founder and president Joe Snowden called a “creative shoot-out” against three-year incumbent Fitzgerald + Co. in Atlanta.
The process began three months ago when Rick Nelson, global marketing director for the Eufala, Ala.- based client, approached Snowden.
“The client gave us an opportunity to present how we would creatively handle the launch of a new line of fish finders,” said Snowden.
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