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NEW YORK Blog search engine Technorati has acquired news-aggregation technology in order to help brands create their own information and conversation portals.
The San Francisco firm plans to use Personal Bee to launch brand hubs that incorporate social media features like commentary, Digg-like voting on stories and tracking of hot topics in the blog world. A food company, for example, could aggregate blog posts and news stories about recipes that use its products.
Financial details of the transaction were not disclosed.
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