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CHICAGO Tecate says if you are not authentic, you don’t belong in its new campaign promoting the Mexican beer.
Three TV spots airing on major Spanish-language television networks introduce a new tagline, “You can tell what’s authentic,” created by Leo Burnett Hispanic agency Lapiz in Chicago.
The first spot breaks this month and shows a magician changing women into various makings for a good shot of Tecate, such as a Tecate can and a container of salt.
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