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Starcom North America CEO Renetta McCann’s ascension last week to CEO of the Americas at Starcom MediaVest Group underscores SMG’s unique competitive stance among the media networks of the Big Four holding companies.
McCann will oversee media properties including Starcom, MediaVest, GM Planworks and Starlink. And indeed, having its media assets work closely together has helped the Publicis Groupe media holding company win almost $3 billion worth of reviews in less than a year, from Coke’s $350 million consolidation to Procter & Gamble’s $2.5
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