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Publicis Groupe’s Team One has won Boost Mobile, a telecom that plans to launch in the U.S. this month with pay-as-you-go mobile service for teens and young adults.
The account includes creative, promotions and media duties. Team One, in El Segundo, Calif., will break TV, radio, print and outdoor ads on Sept. 16 in California and Nevada test markets. A national rollout is planned for early 2003. Billings are estimated at $10-20 million.
Boost, 66 percent owned by Nextel Communications and 34 percent by Australian shareholders, hired Team One following a review that included at least two other, undisclosed agencies.
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