EL SEGUNDO, CALIF. - More than a year ago, VCR+, a gizmo that helped viewers record their favorite shows, was one of the hottest new products around, attracting some of the West's strongest shops to the review for its $3-million ad account. Last week, as Pasadena, Calif.-based parent Gemstar Development Corp. and its ad agency Team One here split, advertising plans were scaled back. With new videocassette recorders building in the same features VCR+ offers, the company is exploring marketing partnerships with newspapers, retailers and licensees and point-of-sale strategies. Gemstar director of marketing Linda Ritchie said she has 'high expectations' for the product's future, but is 'changing our plans along with the product life cycle.'
Copyright Adweek L.P. (1993)