Team One and Gemstar Tune Out | Adweek
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Team One and Gemstar Tune Out

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EL SEGUNDO, CALIF. - More than a year ago, VCR+, a gizmo that helped viewers record their favorite shows, was one of the hottest new products around, attracting some of the West's strongest shops to the review for its $3-million ad account. Last week, as Pasadena, Calif.-based parent Gemstar Development Corp. and its ad agency Team One here split, advertising plans were scaled back. With new videocassette recorders building in the same features VCR+ offers, the company is exploring marketing partnerships with newspapers, retailers and licensees and point-of-sale strategies. Gemstar director of marketing Linda Ritchie said she has 'high expectations' for the product's future, but is 'changing our plans along with the product life cycle.'
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