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Swope-Assisted Campaign Tries to ‘Move the Meter’ on Public Ed
BOSTON–As the controversy surrounding education reform continues to swirl, the Massachusetts Teachers Association has launched a broadcast campaign designed to boost the image of public education.
The $2.2 million blitz includes television and radio executions developed by the MTA in tandem with political advertising firm Ken Swope & Associates, Marblehead, Mass., which also handled the media buy. Ads employ the tagline, “Public education. It’s how the dream works.”
The dedication of Bay State teachers, who, according to one TV spot, “never stop learning or caring,” is reinforced by classroom footage of hard-working educators.
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