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A TCBY executive said a desire to “reinvigorate the brand with a new vision and new way of looking at the business” led to last week’s dismissal of Little Rock, Ark., agency Stone Ward and a review for the estimated $10 million account. (Stone Ward initially defended the business.) The Salt Lake City-based client has asked LevyTenny in New York to present creative and strategic ideas to its franchise association on Friday. A decision is due March 1.
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