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Barnesandnoble.com and TBWA\Chiat\Day have parted ways after two years, leading to speculation that the online bookseller will seek a new shop.
Agency president Carl Johnson confirmed the split, noting that spending on the brand had dwindled.
When the New York shop landed creative duties on the account in 1998, billings were estimated at $35 million. Last year, measured media totaled about $10 million, and this year, through July, the figure was $5 million, according to Competitive Media Reporting.
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