TBWA\Chiat\Day Turns Page | Adweek TBWA\Chiat\Day Turns Page | Adweek
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TBWA\Chiat\Day Turns Page

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Barnesandnoble.com and TBWA\Chiat\Day have parted ways after two years, leading to speculation that the online bookseller will seek a new shop.

Agency president Carl Johnson confirmed the split, noting that spending on the brand had dwindled.

When the New York shop landed creative duties on the account in 1998, billings were estimated at $35 million. Last year, measured media totaled about $10 million, and this year, through July, the figure was $5 million, according to Competitive Media Reporting. CIA Medianetwork in New York handles media.

"There is no advertising account," said Johnson. "There is no advertising budget." The New York-based client did not return calls by press time.

TBWA\C\D's last effort was a TV and radio campaign in 1999 that featured the authors Scott Turow and John Gray and chef-turned-author Emeril Lagasse. The spots placed them inside the homes of ordinary people. The tagline: "We bring writers home."

Prior to TBWA\C\D, the company worked with Weiss Stagliano Partners in New York, which had the account from 1997-98, and Farago Advertising in New York, which handled retail duties for five years prior to that.

The company, which competes with Amazon.com and Borders.com, claims to have the largest standing inventory of any online bookseller, with more than 750,000 titles in stock.

It also sells music, software, magazines, prints and posters. The site was launched in early 1997.