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TBWA\Chiat\Day in New York created a design- oriented campaign for Absolut’s latest vodka, Absolut Apeach, which consists of a TV spot and print ad that broke last week. Kaleidoscopic peaches whirl around a bottle to the tune of an original rock track “Surrender” in the 15-second spot. Animation was done by Swedish company FilmTecknarna, best known for Franz Ferdinand’s “Take Me Out” music video. The print ad shows slices adorning a bottle with the copy, “Surrender to APeach.”
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