LOS ANGELES-TBWA\Chiat\Day has dropped out of the review for the five-year, $125 million California Lottery account, an agency representative said on Friday. The move was attributed to the desire to pursue other new business opportunities, as well as the recent addition of Mars brands Uncle Ben's, Whiskas and Seeds of Change.
The Playa del Rey, Calif., agency had been named a finalist for the account last week. The remaining contenders are the incumbent, Grey in Los Angeles; DDB in Los Angeles; and Foote, Cone & Belding in San Francisco.
A finalists' conference is expected to take place on June 12 at lottery headquarters in Sacramento, Calif. A decision is expected by the end of July.