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NEW YORK TBWA\Chiat\Day, lead creative agency on the A&E Television Networks since 2002, has shifted to a project relationship, the New York client confirmed.
A&E, which includes The History Channel and The Biography Channel, will not be seeking another lead agency, a client representative said.
Rather, A&E will continue to dole out creative projects to Omnicom Group’s TBWA\C\D and other roster shops, such as independents Smash Advertising in Boston and Pere Partnership in New York, the rep said.
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