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The off-key karaoke singers have departed, but TBWA\Chiat\Day’s “Make them your own” theme for Levi Strauss & Co. returns this summer.
New work from the San Francisco agency and its point man on Levi’s, Chuck McBride, debuts this week with a 30-second spot titled “Belly Button.”
The ad highlights Levi’s low-cut jeans with a troupe of singing belly buttons and vocals by Jamie-Lynn Sigler, who plays Tony Soprano’s daughter Meadow in the HBO series The Sopranos.
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