Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
CHICAGO Sara Lee will hear presentations from four agencies for creative duties on its $40 million Ball Park and Jimmy Dean accounts, sources said.
Contending for the business are Omnicom shops Element 79, Chicago, and TBWA\Chiat\Day, Playa del Rey, Calif.; WPP’s Ogilvy & Mather in Chicago; and Havas’ McKinney + Silver in Raleigh, N.C., sources said. A fifth contender, Publicis Groupe’s Fallon in Minneapolis, withdrew from the pitch, citing a potential conflict.
Presentations are scheduled for late January, according to one source.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in