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NEW YORK Masterfoods is moving its domestic Skittles business from Omnicom Group’s BBDO to sibling agency TBWA\Chiat\Day, the client confirmed on Wednesday. Masterfoods spent nearly $25 million on U.S. ads for Skittles through October, per Nielsen Monitor-Plus.
BBDO in New York took over on Skittles in May 2002 without a review. D’Arcy Masius Benton & Bowles had previously handled the brand. Though it will lose Skittles, BBDO will now be responsible for two new-product launches next year from the Hackettstown, N.J.,
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