TBWA\C\D Lets Mr. Sun Shine In

CHICAGO Omnicom Group’s TBWA\Chiat\Day showcases the sun in a new $25 million campaign breaking tomorrow for Sara Lee’s Jimmy Dean breakfast products.

Five new television spots from the Playa del Rey, Calif., agency depict a man in a sun costume talking to his family about how Jimmy Dean helps him in his life and work. In one spot, the character is shown making breakfast for his daughter. After she says that Mommy does things differently, the sun explains that he used a Jimmy Dean product to help because he “has to be at work early to light and heat the Earth.”