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NEW YORK TBWA\Chiat\Day topped the winners list at the 83rd annual Art Directors Club Awards, winning three of 12 golds for work on behalf of Sony Playstation 2 and Apple iPod.
TBWA\C\D in Los Angeles won two of the golds, one for its Apple iPod campaign showing silhouettes of people dancing with iPods, and one for a Sony Playstation 2 spot, “Tractor Beam,” showing kids using a tractor beam found in a video game. The Paris office received a gold for a guerilla marketing campaign, “Crossing,” for the road safety association Responsible Young Drivers.
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