NEW YORK TBWA\Chiat\Day topped the winners list at the 83rd annual Art Directors Club Awards, winning three of 12 golds for work on behalf of Sony Playstation 2 and Apple iPod.
TBWA\C\D in Los Angeles won two of the golds, one for its Apple iPod campaign showing silhouettes of people dancing with iPods, and one for a Sony Playstation 2 spot, "Tractor Beam," showing kids using a tractor beam found in a video game. The Paris office received a gold for a guerilla marketing campaign, "Crossing," for the road safety association Responsible Young Drivers.
Wieden + Kennedy took home two golds. Its Portland, Ore., office won one for a campaign for Miller Brewing Co. in which a no-nonsense Miller High Life man laments different facets of life. In one spot, he says Paul Bunyan must be "spinning in his pine box" because people use fake logs in fireplaces today. The New York office earned a gold for the "Beta 7" guerilla and Web campaign for ESPN Videograms/Sega. The effort won the Multi-Channel Award, given out for the first time this year to honor campaigns utilizing at least three different media.
Production company @radical.media in New York also won two gold awards for TBWA\C\D's Apple iPod campaign and W+K's Miller High Life spots.
Gold, silver and distinctive merit winners will be honored at an awards ceremony on June 3 at the ADC Gallery in New York.