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New York Shop Among Contenders for Retailer’s $100 Mil. Account
CHICAGO–TBWA\Chiat\Day is the “undisclosed” shop contending for Kmart’s $100 million ad account, sources said. It was among the seven agencies that attended a group briefing on Friday.
Initially, the client did not disclose the New York shop by “mutual agreement,” leading some sources to speculate that TBWA\C\D was shielding itself from a potential conflict with Circuit City. Others, however, suggested the shop had other reasons. TBWA\C\D executives could not be reached.
Five-year incumbent Campbell Mithun in Minneapolis is defending the business, which went into review in late June–less than a month after new CEO Charles Conaway arrived at the Troy, Mich.,
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