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NEW YORK To reach baseball viewers for Fox Sports Net, TBWA\Chiat\Day created three television commercials that show fans becoming involved in Major League games.
Each of the San Francisco shop’s three 30-second spots can be customized to any MLB team’s market in the opening and closing scenes. For example, one spot shows a Seattle Mariner fan seeing a sign a catcher gives on TV, then revealing the signal to someone standing outside, who gives the information to passersby until it reaches the stadium and is relayed to the batter, who gets a hit.
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