TBWA/C/D Gets Dot.com Boost By InfoRocket

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InfoRocket, which launched a question-and-answer Web site last week, has chosen TBWA/Chiat/Day over Mullen and Y&R 2.1 to handle its new account, the New York client confirmed.
A combination of branding smarts, Internet savvy and chemistry had helped TBWA/C/D se-
cure the estimated $25 million account. The win marks the shop’s fourth new dot.com cli-
ent this year; overall, the shop has added $140 million to its billings, boosting the total to more than $350 million. Other recent dot.com


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